Time to Upgrade Your Travel Booking Engine The travel industry has been focusing more and more of it’s resources on e-commerce solutions as more people rely on the internet for booking their travel arrangements. Some travel companies however have had unique challenges designing and developing their own online booking solutions. Many of the major travel suppliers have been stuck using solutions built on legacy technology that prevent them from easily add new content or make a simple change to their User Interface.
This is usually because the architecture used even a few years ago to build a travel booking engine is not at all like the architecture of today’s distributed and layered applications. Business policies and rules are typically hardcoded using an inflexible and predefined process flow in most legacy systems. This old approach makes any integration with external systems and Internet-based business applications difficult or just impossible. On top of that, this old technology that has become increasingly difficult for anyone using it to find developers who want to work with applications written in languages that are not widely used in today’s technology.
E-commerce sales save a business time and money making it the most cost effective method for many to deliver products to customers. As a result, the Internet revolution is usually the driving force behind a company’s decision to switch away from a legacy system. The “state of the art” technology available today helps software solution providers design, develop and deliver flexible & fully scalable applications that can easily grow with any size business. Some even provide the ability to customize the application to maintain a company’s own unique brand identity.
Experience has shown that the best travel booking engine is the result of collaboration. Software Developers, Suppliers and Travel Agents can all provide valuable input during the design phase to help develop the ultimate solution. Collaboration with customers and suppliers is crucial when developing a travel booking engine since each of these entities play an important role in the process since and any solution needs to meet their individual needs.
Many travel companies are building travel booking solutions that use responsive technology to serve today’s consumers who use their mobile devices to purchase travel products. Now, regardless of the type of device a customer uses, applications built using responsive technology can automatically adjust the screen layout based on the device being used. For those looking to have a dedicated Mobile App, there are several companies designing and developing booking engines with custom mobile Apps. Travel technology providers can now offer any size travel agency affordable applications built on the latest technology with the powerful tools to they need to compete online. So whether your travel business needs an air booking engine, a cruise booking engine or a hotel booking engine, be sure your travel booking solution is built using the latest responsive technology.
Choosing a travel booking engine with the right combination of options for your business can be a critical decision. Finding a technology partner that will help you reach today’s mobile consumer can be just as important.
Martin Wynn
