Visitors in South Africa have a number of flight options offered to them. These range from the more elegant airline companies that sell tickets at a premium, to the low-priced airline companies that provide no-frills service at a decreased expense.
Reason behind increased competition
The nation's budget aviation sector has just recently experienced a boost in competition due to entry of dominant players in the market in 2011, specifically Kulula airlines. This condition requires the companies in this sector to embrace techniques in order to maintain and increase their market share while ensuring that they stay successful.
In addition to this, a number of low-priced carriers in South Africa frequently run special promotions on particular routes and run special commitment programs aimed at customers who are flying regularly with their company. Comparable efforts have formerly been effectively used by airline companies in Europe and in the United States, and through these efforts, they have the ability to produce increased reservations and sell excess stock by filling their flights to the maximum possible degree.
Marketing techniques majorly used in this sector
Aside from big ad campaign in standard media, a number of South Africa's budget carriers like Kulula use social media through Facebook pages and Twitter accounts, which they use to keep customers notified about any specials available. A few of them have effectively developed great deals of Twitter followers and Facebook fans and have the ability to use such forms of media to fantastic result in their marketing ventures.
Naturally, the marketing, promotional campaigns run by companies in the aviation sector are advantageous to customers, who have the ability to make the most of the lowered air travels available. Check Kulula bookings available in better rate.
The significant difficulty dealt with by budget carriers is that they have to develop a balance in between operating beneficially and staying competitive in regards to pricing. Airline companies are under increased monetary pressures just to boost in airport tariffs in South Africa. It might be tough for particular inexpensive airline companies like the Kulula flight bookings to stay sustainable if these boosts are not passed on to customers. It is similarly essential not to push away customers through extreme costs.
The budget airline company sector in South Africa appears set to end up being significantly competitive as time passes. This boost in competition among companies is most likely to lead the most efficient marketing methods enduring in the long-lasting. Those carriers which are not able to effectively catch and maintain an adequate market share are not likely to stay functional in the sector. In the past, low-priced airline companies in South Africa have stopped running due to monetary pressures. This condition is suggesting that the sector is exceptionally challenging from a business point of view. Eventually, development will be the key to success in the sector, and airline companies that have the ability to recognize spaces in the market and take advantage of these spaces will flourish, while those that are not able to do so are not likely to stay in operation in the long-lasting.
Nguyen An Tra My
Martin Wynn
