Better Guest Service with Digital Screens in Hotel Lobbies

Hotels, these days, are getting more and more creative these days with visually appealing displays in the lobbies; effectively, telling their guests to put down their smartphones and tablets. It is usually the use of big digital screens, big and flashy, that hotels use to lure their guest out of rooms to lobbies. This way guests have a much better chance to learn about the establishment and the surroundings.

The main concept is to give guests and travelers something they cannot get on their personal gadgets i.e. inside information on the hotel and surroundings, tips on local attractions and restaurants, photos of guests at the same hotel establishment around the world and work by local artists and musicians etc. Many of these screens are interactive, respond to swipe of a fingertip just like an iPad.

These days hotel guests expect any and all information they want on their fingertips at all times. More and more guests and travelers like to use these interactive digital signage screens to get the information they need. Development of internet has led to excess of information and with digital signage screens; hotels can look into what their guests are searching for and instantly update information to match their interests.

These hotel digital signage solutions are undoubtedly better for user engagement as these screens can be changed by the second as opposed to the old methods where someone had to put out letters and incorrect information was on displays for days sometimes.

Many hotels are going one step further and linking these digital screens to their Facebook pages in order to interact with them at all times and inform them about new promotions and day's events. All Facebook updates and photos of the hotel would appear instantly on lobby screen as well. Many hotels are using these screens with Twitter, as well.

Hotel executives are getting fond of these displays; they say it is the best method to connect with today's tech-savvy guests. According to them, these systems can engage the guests in ways that a printed sign, brochure or even a concierge cannot do. This is the reason that digital screens are becoming more and more common in hotels and restaurants of all price ranges from limited service to luxury.

These screens are used in a variety of ways to attract and entertain guests and travelers. Many hotels are using these screens to display work of art by local artists. Information on local events and gallery openings, weather updates and travel information like flight times are also displayed on these digital signage screens. However, the most important reason for popularity of these systems is that hotels are employing them to drive brand loyalty. Hotels use the screens to sell their services and products. Want to book a spa treatment? You can certainly do it on many hotel digital screens.