A landing page is a page that endures individually to direct a visitor to complete an action. There are a lot of different factors that you need to consider when you are choosing a landing page. They include the following:
Your End Goal
Before you do anything, you require knowing what you want the outcome to be. Do you want to obtain an email address or some other data or do you want the guest to execute a different action? It demands to be 100% clear to anyone viewing the landing page which goal is the most important and in turn which steps you want them to complete.
Your Target
Your landing page must speak to your target clients, but this can be challenging depending on the kind of industry that you are operating. I have found that the most straightforward of doing this is to generate personas for your target client(s) and then prepare the individual components of your landing page nearby them and address them directly. Hence this will aid a lot when it evolves to drafting copy, including your call(s) to action and choosing on which colors to use.
Compelling Call to Action (CTA)
If you haven't come across this before; a call to action is where you ask the visitor or reader to complete an operation. Thus this is part of the reason for your landing page existing in the first place, and without it, you are not going to transform anyone into a buyer. The expression of your call to action can make quite a difference in your conversions, so this is something you need to test, to see which works most excellent for your landing page.
No Distractions
There's no reason why your landing page shouldn't be visually appealing but be careful that you don't distract visitors away from your call to action. For instance, do not add links to other pages and avoid is adding advertisements to your landing pages, I have seen this happen a lot in the past, and it won't help you.
Probability of Conversion
Any conversion rate optimization work is merely trying to increase the likelihood of conversion. You'll never achieve 100% conversion; you're improving customer perception of value and decreasing understanding of the cost to maximize the number of people who convert when they wouldn't have otherwise because of them now: better understand the importance your product provides and how it ties into what they want.
Motivation of User
You will notice there are numbers in front of each letter in the heuristic. These indicate the importance of each element to conversion. By regarding the possible customers' motives, you can establish your customers' requirements front and center, a tradition called client-first marketing that creates more satisfied customers.
Incentive to take action
Some marketers see motivation as the all that marketing is. But the motive is a cheap, expensive way to get conversions. Cheap, because you are not doing the real work a marketer should focus on knowing customers, working inside your company to create a product or service with a value proposition for those customers.
Even an ugly kale salad tastes better with bacon. But a real marketer, like a real chef, leverages all the tools in his or her toolbox before trying the cheap, expensive way to reach their goal.
Martin Wynn
