Categories: Vacation Rentals

How to Get More Leads For Your Holiday Home

We have heard about different renting accommodations like family housing, paying guests, student's hostel etc. The local owners from the popular tourist destinations had given rise to a new kind of renting called self catering rentals or holiday homes or sometimes called vacation rentals. With the growth of internet it becomes a good option for the tourists who are looking for an alternative to costly hotels. This type of short term rentals has an annual market of approx $160 billion in European market and is expected to grow further as the internet vacation rental giants improve their services and make the properties easily available for the travelers.

Listing your property on these websites is an easy way to make money but even after completing all the required formalities, the property owner's are not able to earn as much as expected. This article will cover the factors which will help the property owners to get more leads by taking care of few simple things below.

Steps to be taken online –

  1. Complete your listing details – It is really important to fill all the details which are required to complete your listings. More information will result in more leads.
  2. Brand your property – Simply filling out the details will not be enough, use attractive lines and mention features of your holiday home effectively.
  3. Use high quality pictures- The gallery section of a property listing is the most viewed part. A photo is worth a thousand words. Use attractive but real photos of your holiday let. If required, hire a professional photographer. Never upload different photos other than your original site because this will disappoint your customers and will result in negative feedback's.
  4. Pay attention to the reviews and engagement-Before renting any property, the customers prefers to read the reviews from old customers who stayed at your place before. Reviews represent the overall experience of the customers and your behavior. Request reviews from the past guests (if they forgot to give it).
  5. Quick response time – Your response time will directly affect your leads. Since the internet is full of thousands of options the customers will not wait for long. Respond to the inquiries on time.
  6. Pricing – Analyze your competitors in the area before fixing the rent.

Steps to be taken offline –

  1. Warm up your holiday home and fix all home improvement issues each time before the arrival of new guests. The fresh home will be more welcoming and give your guests a positive feeling. Small things like cleaning, replacing used bed sheets, towels with the fresh ones, arranging kitchen, disinfecting toilets etc can pay back to you in terms of repeated guests.
  2. Be a good local host and help your guests to find out the best in your city. If possible provide them with the transportation services like pick and drop, local vehicle etc. Small guiding efforts can result in loyal customers.

The increasing competition in the vacation rental industry has provided the travelers with the range of choices to choose from. For the property owners who don't pay much attention to the customer cares will ultimately get lesser leads and conversions. Hope these simple steps will help you to generate more leads for holiday lettings.

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Published by
Martin Wynn

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