Travelling is one of the most amazing things life has to offer. It entails a lot of fun and excitement that start at the moment it is planned. Adventures along the way make it even better in all aspects. And the variety of travel experiences completes the rainbow. This the main reason why travelling is a multi-billion-dollar market.
As economics dictate, where there is great demand there is great competition. And as well known, competition leads to innovation and a lot of improvements. This is because each entity wants to have an edge in the market. In order to have a significant share in it, there must be a good reason for the entity to be chosen by the consumers.
Travel agencies did not let themselves be left out in the aforementioned concept. The real challenge for this kind of industry is that the product being offered is hardly unique. The products, as perceived by the consumers, are the destinations. This isn't supposed to be the case with the perception of the agencies. They must believe that their product is the service
Differentiation among the industry is basically on pricing. However, a more important aspect that should be considered is convenience. Booking a flight was such a hassle not a very long time ago. To answer with it, online booking portal was born. An online booking portal allows a customer to tweak travel details at the comforts of his own home or anywhere basically. Management of travel requirements such as city of departure, destination, fees, and other matters made available at fingertips. It may be argued that this can be done through phone calls but no. A portal in the internet that may be viewed on any gadget is way better than waiting your turn to be talked with on the phone. Also, visuals made it better for customers to decide on their own pace.
As convenience increased the demand for travel, travel agencies met its highest point in the market. The graph is going higher and higher. The industry's growth is inevitable. This is because of the online travel agent system that brings a lot of benefits not just to the customers but also to the agency itself.
The online travel agency solution enables the entity to operate 24 hours a day and 7 days a week for the whole year. For instance, a customer finally decided to travel. However, he did it at midnight. In traditional booking system, he has to wait for the office hours. What if he changes his mind? With an online booking portal, customers may tweak his travels anytime anywhere.
These aforementioned advantages and upsides of online travel agency enables the industry to infinitely grow. Customers find it easier and more convenient to book a travel using the internet anytime anywhere. And at the same time, travel agencies' work became less burdensome. It is a win-win situation produced by one system. Without a doubt, online booking portal drives growth for travel agencies
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