Categories: Travel Tips

The Explosion of New Sales Channels


The Explosion of New Sales Channels

It seems like new websites and online channels are popping up daily, revolutionizing the distribution landscape of the entire travel industry. Whether you are a travel supplier like an airline or a retail travel agent, several opportunities to quickly expand the reach of your travel booking engine to new customers are readily available. Todays' online booking solutions provide unique and powerful tools to book airline tickets, hotel accommodations and even cruise vacations quickly and easily online providing a seamless online experience for users.
Today's online booking engines are able to provide both business-to-business (B2B) and business-to-consumer (B2C) applications designed to automate processes and increase bookings. Customizable header, footers and style sheets enable travel agents to match the look and feel of their website while providing a seamless online experience for their online customers. Some applications are even fully customizable, allowing the booking engine's complete layout to be modified to match an agency's specific requirements.
The explosion of online travel agencies (OTA's) in the travel marketplace has fueled the growth of travel sold online and has allowed for a few large OTA's to dominate the online travel market. Unfortunately the price advantage some large OTA's can offer come with limited customer service in the event your plans suddenly change. And while many of the online travel booking solutions offered by Suppliers are easy to use, the content is often limited to a specific brand. These are two reasons why many consumers have learned the benefits of using a professional travel agent. Not only for the simple ease of having someone else take care of everything for you, but because booking with a travel agent is the best way to reserve hotel accommodations. Specialized agents using the right travel booking engine can save a tremendous amount of time and energy for even the most experienced travelers.
Whether a consumer likes to shop online, by phone or in person, today's travel booking solutions need to be ready to serve customers how and when they decide. Applications should be built using technology that is mobile ready so consumers can access and use them across the variety of different devices so many use during the research, shopping and booking process today. Your online booking engine needs to access the content your clients are looking for at a competitive price. It should include business rules capability so that you can easily adjust a product's selling price and offer targeted promotions to your customers.
Online travel booking solutions need to include detailed product descriptions and rich content linked to media files that can assist your agents as well as consumers booking online across the research, shopping and booking process. And for those planning to expand into new markets, consider a solution that can handle multiple languages and currencies.
Finding a travel booking engine with the right combination of options for your business can be a critical decision for your business. Finding a technology partner with solutions that will help you reach your customers when, where and how they shop for travel can be just as important.
Leave a Comment
Share
Published by
Martin Wynn
7 years ago

Recent Posts

How to Plan a Unique Cruise Itinerary for 2024

Researching Emerging Destinations When planning a unique cruise itinerary for 2024, it is essential to…

5 months ago

Discover the Charm of Woodnest: Norway’s Amazing Treetop Cabin Tree House Hotel

Introduction to Woodnest Nestled in the heart of Norway, Woodnest stands as a testament to…

6 months ago

Best Tours for Solo Travelers in 2024: Top Destinations and Tips

Introduction to Solo Travel in 2024 Solo travel is witnessing a significant surge in popularity,…

6 months ago

Exploring the Enigmatic Cave of Crystals in Naica, Mexico

Introduction to the Cave of Crystals The Cave of Crystals, also referred to as the…

6 months ago

Hottest Travel Trends in Summer 2024: Exploring the Theme of Sustainable and Experiential Journeys

Introduction to Summer 2024 Travel Trends As we approach the summer of 2024, the landscape…

6 months ago

Unveiling Spring 2024’s Five Hottest Travel Destinations: Exotic Escapes Await

Springtime is upon us, and for wanderlust-filled souls, it's the season to embrace new adventures…

9 months ago