The travel industry is totally dependent on maintaining a strong relationship with the customers, which is possible by offering them the best of services at a very competitive price. For this reason alone, it is important for travel agencies and tour operators to use the services of travel technology in order to build an effective travel CRM software, that aids them in understanding the issues of the customers, take immediate actions to resolve their issues and build a healthy relation with their clients.
Travel CRM system is a “Central Booking Handling Interface” where bookings are received from point of sale channels and processed till the final document delivery to the customer. The system is strongly integrated with Booking Engine and third party tools. CRM software comprises in Mid office system, where travel agencies can manage their bookings, administrations, enquiry, customers, and suppliers. This system mainly operates in between the sales channels and the supplier and offers a smooth processing to provide the consumer with convenient service. By maintaining an effective line between the point of sales and the supplier, MidOffice plays a very important role in customer relationship management.
Travel CRM system helps the travel agency to generate invoice, reports and reconciliation. This does not directly help the end customer, but manage core functions. The most important function of travel CRM software is allows the travel agency to store customer data easily and manage it without much effort. The data recorded is accurate, which gives them a proper understanding of the behavior of the customer, and thus enables them to take necessary measures to attract their attention towards the business.
It helps to track relation with customers. Once a sale is made, it is equally important to track the activities of the customer and find out if they are using their services again or choosing other agencies. CRM system helps the companies to maintain everlasting communication with their clients by offering them latest news, offers and personal discounts to keep them engaged with your services.QuadLabs provides end to end travel technology systems and software to travel intermediaries & agencies worldwide like India, Brazil, Dubai and Saudi Arabia.
Martin Wynn
