Why innovation and enhancement are key components of online travel technology?
The 21st-century customer is extremely smarter than previous generations and does not want to compromise with the quality of service they receive. In this technologically advanced world, the customer now has all the access to the information related to any industry which is also the case with the travel industry. The travel Technology industry has certainly made the life of a Traveler a lot easier after providing them various benefits and convenience. In earlier times, travelers are required to visit the tour operator in order to book their holiday packages. They have to go through with the price, service and quality offered by the travel agency. But now traveler can easily find a relevant and cost efficient holiday package through onl'ine booking, without stepping out.
Similarly, travelling was considered a very costly affair in the past, due to which people with good income and essential work used to travel from one place to another. However, today almost everyone has the means and interest in travelling, whether it is for vacation, leisure, adventure, business or education, thus the number of people traveling has increased greatly in the last few decades. All these have been possible due to the advancement in travel technology and the introduction of online booking engine.
Online booking portal allows people to book travel products such as flight, hotels, car rentals, and buses, holiday packages on their own without interacting with a tour operator or agent. This reduces the price of the travel product a lot as the compensation for the operator omits, enabling the customer to have a relatively cheaper holiday with same quality of service. Apart from that, the further enhancement in travel technology also offered extensive services to the customers and the travel agencies, which cannot be ignored. For instance, the B2C booking engine that are designed currently offer amenities such as automatic notifications or booking confirmation to the traveler regarding hotel booking, flight booking, etc., allowing the travel agency to reduce workload and assisting the customer not to be concerned about booking and call the facility to confirm.
Moreover, the travelers get real time support during their tour such as requesting pick up and drop, inquiry related to cancellation policy, sightseeing, etc. This ensures a better travelling experience for the customer and increases the brand reputation of the travel agency as well. B2B travel portals are another widely recognized and useful innovation in travel industry which allows the business traveler to get best possible visiting experience which fulfills all the needs of the traveler to have a successful business trip such as meeting and conference hall, hygienic food, projectors, computer facility, etc.
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