Know your customers
Half the marketing battle is won if, as a hotelier, you know what your baseline customers are. If you run a Budget Hotel, you should know what amenities your potential guests will look for and how much they will be willing to pay for a single day's stay with such amenities. It will help you if you do an analysis as to who would prefer your property in the locality you are in. You also try to understand what types of guests you will be able to pull in and satisfy with your property's outlook and facilities.
Fulfilling Primary and Secondary needs
Guests assume that they are paying a major portion of their hotel charges for the standard of the hotel and the quality of the room. Standard of the hotel means its start rating, brand image and locality. The type of mattress, in-room furniture, glassware, line, sanitary ware, bath accessories and room interiors represent the quality of a hotel room.
These constitute the Primary needs of the guest and thus, need primary attention from the hotelier.
The list of Secondary needs and add-on benefits is very long and they are complimentary breakfast, quality and variety of food served, in-room amenities like iron box, hair dryer, shoe polisher, coffee kettle, wake-up service, 24-hours check out option, locker facility, 24-hours security, free WiFi internet facility, printer and photocopier, LED TV with preferred satellite channels, pick-up-and-drop cab facility, driver accommodation, welcome greeting card, freebies, surprise discounts, loyalty benefits, referral benefits, in-house spa, lift facility, baggage carrier, telephone facility, large hotel lounge, clean corridors, stationery, dustbins, 24×7 room service, great housekeeping, laundry facility, hot water facility, 24-hours power back-up, translation service, tour guide support, local shopping guides, in-house travel desk, courteous stewards, meeting and banquet halls, newspapers and magazines, community halls, exercise equipment, and several more.
Hotel's Online Reputation
Mobile internet and travel apps have enabled the customers to conveniently book hotels via online. People see the online reviews while choosing hotels. That is why the reviews you receive make a telling difference to your hotel bookings. While good reviews draw even distant customers from unknown places, bad reviews can strangulate your business even to shut down. Reviews can shift your prospects' attitude and decision affecting your business favourably or adversely based on the content. You can monitor your hotel's reviews as periodical as every day and give appropriate reply or comment for the negative reviews. That will assuage the grieving guest and stop him/her to further damaging your image online, and will offset and dampen the negative impact on your hotel's reputation. If the customers' reviews are true, you you can take earnest efforts to correct those areas which are poorly reviewed about. Once corrective actions taken and problems fixed or in the process, you can post the status and try to nullify the negative effects. One of the best ways to improve your online reputation and get followers and loyal customers is to create a blog for your hotel and post improvements in your hotel, hotel offers, upcoming events, travel information, useful tips and interesting articles.
Introduce New Things in the Hotel frequently
You can change lightings and decorate your hotel exterior looks quite often to show that your hotel's personality as dynamic and lively. You can also keep changing the rooms' draping, interiors and room arrangements and in-room items as often as possible to impress and retain regular customers. If you have a restaurant or a banquet hall, change the walls, entrance, welcome letters, table ware, food menu and staff uniform according to emerging trends or in own your new ideas and unique ways. The creativity attracts everybody. You can keep on adding new facilities and features in your hotel to attract and retain guests.
Arcadia Hotel Suppliers, the author of this article and supplier of hotel equipment, hotel lobby, banquet hall and restaurant furniture, table ware, linen, in-room supplies and amenities, bathroom accessories, coffee kettles and housekeeping items, can transform your business with product ideas and marketing consulting with suitable suggestions and recommendations, and improve your hotel's reputation and sales.
If you are ready for the rehash and build on new ideas and makeovers, contact Arcadia Hotel Suppliers and they will bring in the change with new range of hotel supplies and ideas.
Contact us through +91 73730 12450 or [email protected], or https://www.arcadiahotelsupplies.com.
Courtesy:
The Arcadia Hotel Supplies
Coimbatore, INDIA
Martin Wynn
