South Africa has witnessed a rapid growth in airlines industry in the last few years. The country previously had only South African Airways as national carrier serving the whole country. However, many people could not afford it due to monopoly of prices. Also, many times travellers have to accept it despite of low quality services as there were no alternatives in the market.
When low cost airlines like Kulula Airlines entered the South African airline industry, it changed the whole scenario. Low cost airlines were already operating in US and UK but they entered into South African airline industry only in 2001. These airlines offer flight journeys at very competitive prices.
Kulula is one of the most popular low cost carriers in South Africa. Its name is derived from an African word, which means 'it is easy and simple'. It is wholly owned subsidiary of British Airways. When Kulula entered the South African airline industry, it offered an alternative to SAA as it was much affordable to buy Kulula flights ticket than SAA flights ticket even for travellers with tight budget. So, the travellers who could not afford SAA as well as those who were not happy with services, they approached to Kulula Airlines and the airlines witnessed a remarkable growth in the industry.
The only difference was that Kulula didn't provide food and beverages enroute, but it could become barrier in its success as most of the domestic flights in South Africa take less than three hours in completing the domestic journeys.
One another reason for growing popularity of Kulula apart from its incredible low prices was that it was introduced as fun airline based on South African humour to make flight journeys fun-filled for its passengers.
Not just its advertisement are humorous, even the staff keep on cracking the jokes to make the whole experience enjoyable for customers. Its tongue in cheek livery and hilarious advertising won the hearts of the customers. It is also one of the most innovative airlines which has contributed in constant growth of Kulula Airlines despite increasing competition in the market from many other low cost carriers.
Economical airfares, easy Kulula online check-in, high safety standards and humorous livery have helped Kulula to win the trust and loyalty of the South African travellers over the years.
Kulula Airlines offer flight journeys at very competitive prices. It has flights operating to almost all major routes in South Africa. In order to choose the most competitive prices, one must look for online flight ticket portals. These portals feature the best discounts and deals on Kulula flights booking as well as other low cost airlines to your desired destination. This gives you advantage of comparing the flight ticket prices within few seconds and book flights online without any hassle. In this way, you will be able to book the flights to any destination in South Africa at incredible low prices with just few clicks.
Nguyen An Tra My
Martin Wynn
