In today's time, almost everything around us is automated – whether it's doing business, cooking food or even check-in/check-out at the hotels. Self service technology provide a unique way to check-in and check-out at the hotels, but at the same time it also has some disadvantages. Every technology has its own pros and cons, but it depends on us how we can overcome from it.
Online Hotel Check-in
Advantages and Disadvantages of online hotel check-in.
There are various advantages and disadvantages of online hotel check-in and check-out solution –
The Pros
Reduce Cost- Replace the hotel staff with the machine because unlike employees you don't need to pay for the machines or even can save on staff hiring cost.
Swift Check-in/Check-out- Self-service technology will be beneficial for both the customers and the hotel staff, especially for those guests who are in a hurry and want a fast check-in and check-out process.
Increase Revenue- With the self-service capability, hotel industry can increase their revenue as they have fewer employees to pay. In addition, kiosk technology can add value to your business as it will provide fast check-in & check-out process in comparison to manual, this technology enable to lure new customers more easily.
Increase Customer Retention- Kiosk technology has not just provided flexibility to reduce costs and increase revenue, it also helps to enhance the customer satisfaction as we all know that customer satisfaction is everything.
Self Check-in/Check-out Take up Less Space- Kiosk can take up a very less amount of space at the hotel lobby in comparison to single traditional check-in and check-out front desk.
The Cons
Lack of Personal Interaction- It can be irritating for the customers to check-in via machine because they do not get any personal attention from the machine and also they cannot have a brief conversation with it, but all these things they can do with them who are behind the counter.
Difficult to use- Self-service technology is easy to use for them who have a little technical knowledge but it will be difficult for those who don't have any idea about the kiosk technology; especially, when they require assistance or when bar codes are not scanning properly.
It cannot resolve complex issues for the guests and it's not possible for the hotel staff to keep a close eye on every customer transaction on self-checkouts.
Costly Installation- The installation of self-service system is very costly. Business organizations, who have very limited budget, don't even think about it. Business owners also have to bear some cost on a training program which would be provided to their employees, else staff won't be able to manage the machine properly. You have to also pay the regular maintenance charges when the self-service system is put into your place.
As we know, every issue has a solution then don't be panic of using a kiosk system because nothing makes a customer happier than a quick service or response.
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Martin Wynn
