New Zealand is a diverse nation of people and ethnicities. A rich culture appeals to tourists coming to New Zealand. They are not able to identify with people, but cuisine and landscape make New Zealand the perfect holiday destination. New Zealand's car rental market is packed full of rental companies offering deals to entice tourists. Over the past 8 years New Zealand has experienced strong growth from the tourism sector, with approximately 3.6 million visitors entering New Zealand in 2016 alone. Such strong growth in the tourism industry has helped fuel development all across New Zealand to make our country truly 'clean and green'. The government created ad which advocates '100% pure New Zealand' has resonated with people who suffer from pollution or lack of nature because of population intensification. Tourists come to New Zealand to experience what New Zealand has to offer from world class dairy products to world class wine. As a result, more rental cars are demanded to meet this increase in tourist numbers. Over the past 10 years, there are over 50 rental car companies, offering tourists the 'New Zealand experience'.
New Zealand is a relatively small population of approximately 4 million people. Our major cities of Auckland, Wellington and Christchurch all suffer from traffic because of a lack of adequate infrastructure. This can be felt in Auckland the most where the main motorways will face gridlock if there is one accident on the motorway. As a result, there is more time spent in the vehicle, being relatively unproductive, resulting in increased levels of stress. Car-pooling is a phenomenon which has been readily available in other countries, however New Zealand has been relatively slow with the uptake. However, in the past few years, there has been a steady increase in people using such app's in order to make their commute that much better. As well as sharing cost, the benefits of car-pooling means a greater pool of social friends as well.
The car rental market has always been highly competitive, with new brands always emerging wanting to undercut on price, as well as increase the quality of service provided. Established brands such as Hertz and Europcar benefit from being worldwide. This allows repeat customers to become part of the interconnected brand network, which offers discounts, and other benefits. However, the smaller brands such as Rent-A-Dent pride themselves on cheap prices as well as quality service. They offer a one on one experience which cannot be usually found at the larger 'mainstream' rental car companies. Founder of Juicy Rentals began in the early 2000's, and started his company in an already saturated rental car market. Regardless of this, they have found success both here and abroad. New Zealand's greatest assets are their people and their natural surroundings, Tourists flock here during the summer months and the winter months to experience what we have to offer. From vast ski fields through to miles of black sand beaches, New Zealand offers everything.
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Martin Wynn
