Travel Agent Software Needs to Keep Pace

For example, currently planning and booking a cruise can be a long process and generally involves multiple online and offline steps. It starts with online research which may involve cruise line websites, cruise reviews, online travel companies and social media applications. Many of today's consumers shopping for a cruise seek advice from friends and family before they visit and/or talk to a traditional travel agent or call a cruise line representative. And online is no longer limited to using a desktop or laptop with many initial cruise searches were conducted on mobile devices. Integrating the online and offline research, shopping and booking experience is critical since many consumers will switch between various devices as they research and eventually purchase products.