The customer of today is an intriguing puzzle. He is smart and intelligent and at the same time particular and demanding. She or he does not compromise and wants value for money.
Customer satisfaction thus, holds the highest premium in the market. Handling grievances and pacifying customers are all top priority for most sectors.
In a cut throat industry like hospitality, not only is the competition immense, the scope for error is also minimum. Hotels are meant for getaways, far from the hustle of the city and the daily household chores. Thus, customers walking into a hotel expect nice rooms, five star accommodation facilities and good restaurants. Mostly, the best in every price range.
While, hotels do categorize themselves in terms of budget, the Hyphen Group of Hotels has not let that be a hindrance in providing its customers with the best available services.
The terms conference hotels, budget hotels, luxury business hotels or 3, 4 or 5 star hotels, are just terms as far as the Hyphen Group is concerned. A customer's good review with a promise to come back is what is paramount for Hyphen and they has been working tirelessly to achieve it.
Hyphen started small with presence in three cities, Haridwar, Noida and Meerut. After understanding the market and gauging the pulse of the customers, they are venturing out in other sectors and have several new hotels in the pipeline.
For instance, a city like Noida is young and has a large portion of migrant population. It ultimately results in the need and popularity of good restaurants in Noida. Hyphen can proudly claim to have some of the best restaurants in Noida.
A place like Meerut, where the wedding market has not evolved much, the demand for banquet and wedding halls is enormous.
In a short time, Hyphen Hotel's properties in Haridwar, Noida and Meerut have become extremely popular. Their concept of comfortable accommodation seemed to have clicked with the customers. These hotels are all practical and offer relaxed accommodations. For the business traveler they offer the comfort of location. Being centrally placed, they serve as a great vantage point to traverse the distance of the city. For the backpackers and budget travelers, Hyphen provides the best value for money. Their hotels are relatively inexpensive and still offer great facilities.
Hyphen is next looking to target the hospitality segment in Jaipur and Dehradun. Both these places see a huge influx of tourists all year around, be it for business or leisure activities.
It is the understanding of the market and customer demands that distinguishes the good hotels from the not so good ones. Hyphen through its market placement and sense of customer requirements has in a short time, won numerous accolades and been able to place itself among the best hotels. After all, having customer satisfaction as the prime agenda has its perks.
Martin Wynn
