It is vital for most business today to have a strong web presence in order to reach potential customer segments spending less time and money. While a strong web presence depends on multiple factors, one of the most important among them is the online reservation system. For hospitality groups, airline operators, car rental companies, tour operators and other travel service providers, this online software is a vital tool to turn the usual lookers to bookers. With the rapid market expansion, the competition is increasing. Without an online presence, your company may lose the game and leg behind.
People use online media to research about products and services, evaluate rate plans and deals and finally use the media to book their travel. By adding a reservation tool into your website, you not only offer convenience to your customers, but it gives you a business advantage over your competitors too. Such tools lure the impulsive buyers and minimize the chance of your visitors skipping to your competitor's website.
Below are some of the striking features (in no particular order) of online booking engine software:
No Manual Hassle: An internet reservation system sets the corporate free of any management hassle. This software is fully automatic and requires no human to manage the task. It not only saves operational costs for companies, also offers them ease to monitor and maintain their reservations details.
User Specific Details: A booking system contains user specific details; e.g. a hotel booking engine contains details such as room categories, room rates, ancillary products, complimentary services etc. Also, it contains deals and special promotions so that the visitor can get the best deal possible when they land on the hotel website.
Record Keeping and Reporting: The tool centralizes all the information, making it easy for the management to gather all the customer details and process their booking request. In a manual system it's really difficult to track down and accumulate customer information; online system not only simplifies the entire procedure, but minimizes the chance of errors to a great extent.
Booking Flexibility: The system enables users to book their hotel room or travel online anytime they want. The users can make the reservation from the comfort of their home or office, and even do it on the go.
Payment Flexibility & Security: The customers can pay for their service by using their debit or credit card. In some cases they can also chose the EMI option. The online reservation system uses secured payment gateway that ensures complete confidentiality of customer's transaction details.
Automated Confirmation: After the reservation is done, customers get an instant e-mail and text message confirming their booking of the service. This feature reduces the chances of “no shows” by over 50%.
Online Branding: Companies can display their seasonal deals and special discounts to attract more customers. This helps create curiosity among customers and turn the lookers to bookers.
Martin Wynn
